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Communication Research Asking Questions Finding Answers Joann Keyton 5th Edition- Test Bank
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Communication Research: Asking Questions, Finding Answers, 5e (Keyton)
Chapter 2 The Research Process: Getting Started
1) Both the deductive and inductive research models begin with
- A) reviewing and building from existing theory.
- B) collecting data.
- C) identifying the research problem.
- D) interpreting the findings.
- E) none of the above.
Answer: C
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2) In reading academic journals or scholarly books, conclusions drawn by the authors are found in what section:
- A) the abstract.
- B) the literature review.
- C) the methods section.
- D) the discussion section.
- E) in any of these.
Answer: D
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3) Anytime you use the work of others, you must:
- A) provide a citation indicating in the text of your paper only the year of the work you are using.
- B) provide a citation indicating in the text of your paper what idea you are using and whose idea it is, and include the reference entry in your list of references.
- C) decide whether or not to cite the author or to leave the citation out.
- D) provide a citation in the bibliography or list of references only.
Answer: B
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Put the following descriptions of the steps of theory building in order from start to finish:
- A) Describes the event or observation that needs understanding
- B) Confirms, revises, expands, or abandons the tested proposition
- C) Develops predictions
- D) Develops test for the proposed theory
E)Creates an explanation for the event or observation
F)Moves from the specific event or observation to a more generalized form
4) Step 3
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5) Step 4
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6) Step 2
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7)Step 6
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8)Step 1
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9) Step 5
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Answers: 4) F 5) C 6) E 7) B 8) A9) D
10) The deductive research model moves from a known or assumed position to the particulars of a specific case.
Answer: TRUE
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11) Asking new questions is the step in the research process that both completes and re-starts the research cycle.
Answer: TRUE
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12) The steps of the research process are independent.
Answer: FALSE
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13) The goal of library research is to determine if the answer to your question is available.
Answer: TRUE
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14) As you discover information in the library, it may be necessary to adjust or revise your initial question or topic.
Answer: TRUE
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15) Theory can be well-developed and confirmed in one research study.
Answer: FALSE
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16) In the inductive research model, observations tend to drive theory development.
Answer: TRUE
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17) Many websites or which the URL ends with .com are regarded as quality resources written by knowledgeable experts.
Answer: FALSE
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18) The list of references at the end of relevant articles or books is an appropriate place to find helpful resources for your research.
Answer: TRUE
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19) The discussion section of a research paper interprets, integrates, and critically analyzes the published literature relevant to your study.
Answer: FALSE
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20) Briefly explain the differences between and similarities of the deductive and inductive research models.
Answer: Answers will vary
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21) For the topic, communication competence, describe the steps you would take to conduct a basic library search.
Answer: Answers will vary
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22) Briefly describe the six steps of formal theory building.
Answer: Answers will vary
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23) Describe the relationship between theory and research.
Answer: Answers will vary
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24) Explain why it is difficult for one study to develop and confirm theory about communication behavior.
Answer: Answers will vary
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25) How would you characterize the difference between information found in academic journals and scholarly books with information found in popular media sources?
Answer: Answers will vary
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Communication Research: Asking Questions, Finding Answers, 5e (Keyton)
Chapter 4 Introduction to Quantitative Research
1) A hypothesis is
- A) necessary for quantitative research.
- B) an educated guess or a presumption based on the review of the research literature.
- C) the definition of one variable.
- D) in the form of a question.
- E) used when conflicting results are found in the research literature.
Answer: B
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2) A directional hypothesis is
- A) preferable to a null hypothesis.
- B) preferable to a research question.
- C) a precise statement indicating the nature and direction of the relationship or difference between variables.
- D) states that a difference in either direction is acceptable.
- E) an operationalization of two more variables.
Answer: C
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3) A null hypothesis
- A) is explicitly stated in a research article.
- B) is the basis of the statistical test.
- C) provides another alternative in addition to the research hypothesis.
- D) is the statement of no relationship or relationship between the variables.
- E) both B and D.
Answer: E
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4) An independent variable
- A) is the operationalization of the dependent variable.
- B) can be substituted for a dependent variable.
- C) is also referred to as antecedent, experimental, treatment and causal variable.
- D) confuses or obscures the effect of one variable on another.
Answer: C
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5) Choose the research term that describes the variable that is manipulated.
- A) Dependent variable
- B) Independent variable
Answer: B
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6) Choose the research term that describes “also known as the antecedent or predictor variable.”
- A) Dependent variable
- B) Independent variable
Answer: B
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7) Choose the research term that describes “also known as the criterion variable.”
- A) Dependent variable
- B) Independent variable
Answer: A
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8) Choose the research term that describes the cause of change in the other variable.
- A) Dependent variable
- B) Independent variable
Answer: B
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9) Choose the research term that describes “may vary naturally without researcher manipulation.”
- A) Dependent variable
- B) Independent variable
Answer: B
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10) Choose the research term that describes “is changed or influenced by another variable.”
- A) Dependent variable
- B) Independent variable
Answer: A
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11) Choose the research term that describes the variable the researcher is trying to explain.
- A) Dependent variable
- B) Independent variable
Answer: A
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12) Choose the research term that describes the following concept: achieved when a researcher is consistent in the use of data collection procedures across all participants.
- A) Reliability
- B) Validity
Answer: A
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13) Choose the research term that describes the following concept: achieved when participants react similarly to data collection procedures.
- A) Reliability
- B) Validity
Answer: A
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14) Choose the research term that describes the following concept: achieved when the measurement measured what was intended.
- A) Reliability
- B) Validity
Answer: B
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Match the following descriptions with the terms:
A)The theoretical definition of a concept
B)Way of looking at the relationships among elements with common characteristics
C)Elements presented in the research question or hypothesis
D)Specific way of measuring or observing
- E) An abstract way of thinking that helps us group together those things that are similar to one another
15)Concept
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16)Conceptual scheme
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17)Construct
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18)Variable
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19)Operationalization
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Answers: 15) E 16) B 17) A 18) C 19) D
20) In quantitative research, researchers use numbers to represent amounts, frequencies, degrees, values, or intensity.
Answer: TRUE
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21) Quantitative research generally relies on inductive reasoning.
Answer: FALSE
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22) In developing a research project, it is okay for a researcher to ignore the literature if he or she has a good reason for doing so.
Answer: FALSE
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23) Although the null hypothesis is subjected to the statistical test, the researcher presents the research or alternative hypothesis as the basis of the study.
Answer: TRUE
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24) Sex is not a variable if the study investigates only women.
Answer: TRUE
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25) In a hypothesis, all variables must be identified as independent or dependent.
Answer: TRUE
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26) Another term for independent variable is criterion variable.
Answer: FALSE
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27) A researcher cannot have a dependent variable without an independent variable and vice versa.
Answer: TRUE
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28) Reliability and validity are similar concepts. It is only necessary for a researcher to demonstrate that one of these is present.
Answer: FALSE
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29) What is the role of theory in quantitative research?
Answer: Answers will vary
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30) How do research questions differ from hypotheses? Identify the instances when a researcher would use research questions instead of hypotheses.
Answer: Answers will vary
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31) Explain the necessity of transforming variables into operationalizations.
Answer: Answers will vary
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32) Explain the statement, “To be a variable, the element must vary.” Give at least two examples in your explanation.
Answer: Answers will vary
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33) Describe the advantages and limitations of quantitative research.
Answer: Answers will vary
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34) Identify and describe four types of variation in data that are threats to reliability and validity.
Answer: Answers will vary
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