Name: Consumer Behavior Building Marketing Strategy 14Th Edition - By David Mothersbaugh- Test Bank - Eazyquizes
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Consumer Behavior Building Marketing Strategy 14Th Edition – By David Mothersbaugh- Test Bank

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Chapter 02 Test Bank

Multiple Choice Questions

Trademarks

for the most part need to be established on a country-by-country basis.
can be established globally.
were a legal concern in the past but with the rise of globalization are no longer an issue.
represent an aspect power-distance in global marketing efforts.
All of these choices are correct.

Answer: A

Explanation:

Trademarks are more “local” than might be expected based on global trademark law.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Hard
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior

Which of the following is a cultural factor that affects consumer behavior and marketing strategy?

demographics
values
language
nonverbal communications
All of these choices are correct.

Answer: E

Explanation:

Cultural factors that affect consumer behavior and marketing strategy are demographics, values, language, and nonverbal communications.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior

Howard Industries is a computer manufacturer located in Laurel, MS. This company is interested in expanding internationally. Which of the following is a cultural factor that affects consumer behavior and marketing strategy that Howard Industries needs to be aware of?

nonverbal communications
natural resources
economic conditions
exchange rates
All of these choices are correct.

Answer: A

Explanation:

Howard Industries needs to be aware that nonverbal communications is a cultural factor that affects consumer behavior and marketing strategy.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior

Which of the following statements is false regarding cross-cultural marketing?

Marketing across cultural boundaries is a difficult and challenging task.
Increasingly, globalization means mutual influence as products, brands, cultures, and values move back and forth across the world.
There are both subtle and direct ethical issues involved in international marketing.
While marketing strategy is heavily influenced by cultural factors, it does not influence aspects of cultures.
Cultures may differ in demographics, languages, nonverbal communications, and values.

Answer: D

Explanation:

Globalization can influence cultural values.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Hard
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior

Which one of the four segments of world citizens feels positively about international brands, values their symbolic aspects, and is less concerned about corporate responsibility?

global citizens
global dreamers
antiglobals
global agnostics
global trendsetters

Answer: B

Explanation:

Global dreamers are the segment of world citizens who feel positively about international brands, value their symbolic aspects, and are less concerned about corporate responsibility.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-01 Define the concept of culture.
Topic: Cross-Cultural Variations in Consumer Behavior

Which one of the four segments of world citizens feels positively about international brands because they view them as a signal of higher quality?

global citizens
global dreamers
antiglobals
global agnostics
global trendsetters

Answer: A

Explanation:

Global citizens are the segment of world citizens who feel positively about international brands because they view them as a signal of higher quality.

__________ is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society.

Reference group
Government
Culture
Authority
Gestalt

Answer: C

Explanation:

Culture is the complex whole that includes knowledge, belief, art, law, morals, customs, and any other capabilities and habits acquired by humans as members of society.

Which of the following statements is true regarding culture?

Culture is a relatively simple concept.
Culture is acquired.
Culture often provides detailed prescriptions for appropriate behavior.
The nature of cultural influences is such that we are consciously aware of them.
All of these choices are correct.

Answer: B

Explanation:

Culture is acquired; it does not include inherited responses and predispositions.

In the United States, promptness is considered a virtue. Americans are expected to be on time to an event, and they expect others to do so as well. Which aspect of culture best explains this behavior?

Culture is a simple concept.
Culture is something one is born with.
Culture is unique to each individual in a society.
Culture is time-bound.
Culture is acquired, that is, it is learned.

Answer: E

Explanation:

Culture is acquired; it does not include inherited responses and predispositions.

The boundaries that culture sets on behavior are called

rules.
norms.
prescriptions.
precepts.
sanctions.

Answer: B

Explanation:

The boundaries that culture sets on behavior are called norms. Norms are rules that specify or prohibit certain behaviors in specific situations.

__________ are rules that specify or prohibit certain behaviors in specific situations.

Norms
Precepts
Sanctions
Prescriptions
Values

Answer: A

Explanation:

Norms are rules that specify or prohibit certain behaviors in specific situations.

Karen’s father is an executive for a major international corporation and has been transferred to various countries over the years. With each move, Karen is enrolled in a new school. Even though English is spoken in the schools she attends, there are students from all over the world whose parents have jobs similar to Karen’s father. With each new school, Karen spends the first few weeks merely observing the other students to learn which behaviors are appropriate in specific situations because she’s learned that at each school the kids behave differently. Karen is attempting to learn that student body’s specific __________ regarding behavior.

rules
guidelines
precepts
norms
prescriptions

Answer: D

Explanation:

Norms are rules that specify or prohibit certain behaviors in specific situations.

Norms are derived from

cultural values.
laws.
education.
international protocol.

Answer: A

Explanation:

Norms are derived from cultural values.

__________ are widely held beliefs that affirm what is desirable.

Laws
Religions
Edicts
Cultural values
Sanctions

Answer: D

Explanation:

Cultural values are widely held beliefs that affirm what is desirable.

Marketers that wish to expand internationally need to understand a culture’s widely held beliefs that affirm what is desirable. To do this, marketers should study

laws.
religions.
cultural values.
sanctions.
edicts.

Answer: C

Explanation:

Marketers who wish to expand internationally should study cultural values to understand a culture’s widely held beliefs that affirm what is desirable.

Violation of cultural norms results in __________, or penalties ranging from mild social disapproval to banishment from the group.

norms
sanctions
proclamations
ostracization
sentencing

Answer: B

Explanation:

Sanctions are penalties ranging from mild social disapproval to banishment from the group.

Robert is 15 years old and has recently moved to a new town, and therefore, a new high school. He was trying to get accepted by a group of kids that he wanted to be friends with. When they asked him to attend a party over the weekend, he said he’d have to ask his parents for permission. This group of students laughed at him and called him a “momma’s boy” and told him he can’t be one of them because they don’t ask parents for permission, they just do what they want. This social disapproval of Robert’s behavior is an example of a(n)

norm.
violation.
sanction.
precept.
edict.

Answer: C

Explanation:

Sanctions are penalties ranging from mild social disapproval to banishment from the group.

Which of the following is not a broad form of cultural values?

other-oriented
environment-oriented
self-oriented
object-oriented
All of these choices are broad forms of cultural values.

Answer: D

Explanation:

Object-oriented is not a broad form of cultural values.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Hard
Gradable: automatic
Learning Objective: 02-02 Describe core values that vary across culture and influence behaviors.
Topic: Variations in Cultural Values

__________ values reflect a society’s view of the appropriate relationships between individuals and groups within that society.

Other-oriented
Environment-oriented
Self-oriented
Externally-oriented
Internally-oriented

Answer: A

Explanation:

Other-oriented values reflect a society’s view of the appropriate relationships between individuals and groups within that society.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-02 Describe core values that vary across culture and influence behaviors.
Topic: Variations in Cultural Values

Asian societies (i.e., Japan) value collective activity. That is, consumers look toward others for guidance in purchase decisions and do not respond favorably to promotional appeals focusing on individualism. Which category of cultural values does this represent?

internally-oriented
environment-oriented
other-oriented
self-oriented
group-oriented

Answer: C

Explanation:

Other-oriented societies value collective activity.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Gradable: automatic
Learning Objective: 02-02 Describe core values that vary across culture and influence behaviors.
Topic: Variations in Cultural Values

__________ values prescribe a society’s relationship to its economic and technological as well as its physical environment.

Other-oriented
Self-oriented
Externally-oriented
Internally-oriented
Environment-oriented

Answer: E

Explanation:

Environment-oriented values prescribe a society’s relationship to its economic and technological as well as its physical environment.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Gradable: automatic
Learning Objective: 02-02 Describe core values that vary across culture and influence behaviors.
Topic: Variations in Cultural Values

Sam has learned that a country to which his company desires to expand places a high value on cleanliness and admires nature immensely. Which category of cultural values does this represent?

other-oriented
self-oriented
environment-oriented
externally-oriented
internally-oriented

Answer: C

Explanation:

Environment-oriented is the category of cultural values that places a high value on cleanliness and admires nature immensely.

__________ values reflect the objectives and approaches to life that the individual members of society find desirable.

Other-oriented
Self-oriented
Environment-oriented
Externally-oriented
Internally-oriented

Answer: B

Explanation:

Self-oriented values reflect the objectives and approaches to life that the individual members of society find desirable.

Which of the following is an example of an other-oriented value?

problem solving/fatalistic
postponed gratification/immediate gratification
religious/secular
individual/collective
risk taking/security

Answer: D

Explanation:

Risk taking/security is an example of another-oriented value.

Which of the following is not an example of another-oriented value?

youth/age
extended/limited family
tradition/change
masculine/feminine
diversity/uniformity

Answer: C

Explanation:

Tradition/change is not an example of another-oriented value; it is an example of an environment-oriented value.

Which of the following is an example of an environment-oriented value?

active/passive
tradition/change
extended/limited family
masculine/feminine
material/nonmaterial

Answer: B

Explanation:

Tradition/change is an example of an environment-oriented value.

Which of the following is not an example of an environment-oriented value?

cleanliness
tradition/change
nature
competitive/cooperative
problem solving/fatalistic

Answer: D

Explanation:

Competitive/cooperative is not an example of an environment-oriented value; it is an example of an other-oriented value.

Which of the following is an example of a self-oriented value?

religious/secular
individual/collective
risk taking/security
tradition/change
diversity/uniformity

Answer: A

Explanation:

Religious/secular is an example of a self-oriented value.

Which of the following countries tends to value individualism over collectivism?

Mexico
India
the United States
Korea
Japan

Answer: C

Explanation:

The United States tends to value individualism over collectivism.

Jake is in the market for a new car. He’s looking at brands such as Mercedes, Lexus, and BMW because he feels they tell other people that he’s successful in life. This is an illustration of which value?

collectivism
youth
masculine
individualism
active

Answer: D

Explanation:

In individualistic cultures, luxury items are purchased as a mean of self-expression or to stand out.

Which culture has traditionally valued the wisdom that comes with age?

American
Australian
British
European
Asian

Answer: E

Explanation:

The Asian culture has traditionally valued the wisdom that comes with age.

Which of the following statements is false regarding youth and age?

Mature spokespersons would tend to be more successful in Asian cultures because they have traditionally valued the wisdom that comes with age.
Arab countries are becoming increasingly youth-oriented.
American society is youth-oriented.
Children in all countries have a significant influence on purchases.
China’s policy of limiting families to one child has produced a strong focus on the child.

Answer: D

Explanation:

While American society is clearly youth-oriented, this focus varies with cultures.

What is the basis for virtually all societies?

family unit
government
schools
religion
workplace

Answer: A

Explanation:

The family unit is the basis for virtually all societies.

Which of the following statements regarding the masculine/feminine value is false?

Basically, we live in a masculine-oriented world.
The roles of women are changing and expanding throughout much of the world.
Women in South Korea frequently participate more in sports and exercise than men.
Many Japanese women feel guilty preparing frozen vegetables in a microwave rather than preparing fresh vegetables.
Traditional and modern segments with regard to this value exist simultaneously in many cultures, so marketers must adapt not only across but within cultures.

Answer: C

Explanation:

There tends to be a wide disparity between men and women participation rates (men higher) in countries and cultures high in masculine orientation such as South Korea, Mexico, Brazil, and France.

The United States is comprised of a culture that accepts a wide array of personal behaviors and attitudes, foods, dress, and other products and services. Thus, the United States values

uniformity.
collectivism.
power.
diversity.
cooperation.

Answer: D

Explanation:

The United States values diversity.

__________ refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.

Cooperation
Power distance
Collectivism
Individualism
Status

Answer: B

Explanation:

Power distance refers to the degree to which people accept inequality in power, authority, status, and wealth as natural or inherent in society.

Which value relates to tolerance for ambiguity and uncertainty avoidance?

youth/age
risk taking/security
individual/collective
masculine/feminine
diversity/uniformity

Answer: B

Explanation:

Risk taking/security is the value that relates to tolerance for ambiguity and uncertainty avoidance.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Hard
Gradable: automatic
Learning Objective: 02-02 Describe core values that vary across culture and influence behaviors.
Topic: Environment-Oriented Values

Which value has a strong influence on entrepreneurship and economic development as well as new-product acceptance?

individual/collective
competitive/cooperative
tradition/change
risk taking/security
masculine/feminine

Answer: D

Explanation:

Risk taking/security is the value that has a strong influence on entrepreneurship and economic development as well as new-product acceptance.

__________ tend to feel they don’t have control over the outcome of events.

Fatalists
Individualists
Collectivists
Females
Males

Answer: A

Explanation:

Fatalists tend to feel they don’t have control over the outcome of events.

Marie has purchased a brand that she has purchased before. However, the first time she used this brand, the product failed and she was dissatisfied. Unfortunately, the second time she purchased this brand, the same thing happened. She’s frustrated and wants her money back, but she doesn’t feel as though she has any control over this situation. She’s decided that she just needs to accept this poor quality and not expect so much from the next product she purchases. Marie can be described as a(n)

individualist.
fatalist.
collectivist.
cooperativist.
other-oriented consumer.

Answer: B

Explanation:

Marie is a fatalist because she feels she doesn’t have control over the outcome of events.

The fact that Americans are prone to engage in physical activities and to take an action-oriented approach to problems can be explained through which self-oriented value dichotomy?

sensual gratification/abstinence
competitive/cooperative
diversity/uniformity
active/passive
age/youth

Answer: D

Explanation:

“Don’t just stand there, do something” is a common response to problems in America. Emphasis is placed on doing.

What are the two types of materialism?

primary and secondary
internal and external
instrumental and terminal
masculine and feminine
individual and collective

Answer: C

Explanation:

The two types of materialism are instrumental and terminal.

Which type of materialism is the acquisition of things to enable one to do something?

primary
secondary
terminal
means-end
instrumental

Answer: E

Explanation:

The type of materialism that is the acquisition of things to enable one to do something is instrumental.

James used his birthday money to buy a skateboard so that he can be out with his friends at the park skateboarding. Which type of materialism does this represent?

primary
secondary
terminal
instrumental
means-end

Answer: D

Explanation:

The type of materialism described here is instrumental: the acquisition of things to enable one to do something.

Chapter 04 Test Bank

Multiple Choice Questions

The growth in number of multigenerational households can be attributed to which of the following factors?

More adult children are living at home.
An increase in ethnic diversity.
The Great Recession.
More adult children are living at home and An increase in ethnic diversity.
All of these choices are correct.

Answer: E

Explanation:

Pew Research Center has provided data on the trends in multigenerational households.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Easy
Gradable: automatic
Learning Objective: 04-01 Understand the critical role that demographics play in influencing consumer behavior.
Topic: The Changing American Society: Demographics and Social Stratification

Which of the following describes a population in terms of its size, distribution, and structure?

geographics
psychographics
demographics
censographics
behaviorgraphics

Answer: C

Explanation:

Demographics describe a population in terms of its size, distribution, and structure.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Gradable: automatic
Learning Objective: 04-01 Understand the critical role that demographics play in influencing consumer behavior.
Topic: Demographics

Harriett wants to describe the population of a new market in which her firm wishes to enter. She wants to describe the population in terms of its size, distribution, and structure. Which of the following should she use?

psychographics
behaviorgraphics
censographics
demographics
geographics

Answer: D

Explanation:

Demographics describe a population in terms of its size, distribution, and structure.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Gradable: automatic
Learning Objective: 04-01 Understand the critical role that demographics play in influencing consumer behavior.
Topic: Demographics

Age, gender, education, occupation, and income are examples of __________ variables.

demographic
holographic
geographic
psychographic
censographics

Answer: A

Explanation:

Demographics describe a population in terms of its size, distribution, and structure.

What is the approximate population of the United States today?

100 million
249 million
320 million
350 million
498 million

Answer: C

Explanation:

The population of the United States is approximately 320 million.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 04-01 Understand the critical role that demographics play in influencing consumer behavior.
Topic: Population Size and Distribution

Which of the following is not a reason why the population of the United States has grown steadily since 1960?

longer life expectancies
increasing birth rate for most of the period between 1960 and today
immigration
baby boomers moving through child-bearing years
All of these are reasons why the population of the United States has grown

Answer: B

Explanation:

The population has grown steadily since 1960 despite birthrates that were on a strong decline through the mid 1970s, and birthrates that have been relatively steady since.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Hard
Gradable: automatic
Learning Objective: 04-01 Understand the critical role that demographics play in influencing consumer behavior.
Topic: Population Size and Distribution

Which of the following is true regarding the size and distribution of the population of the United States?

The population of the United States is approximately 250 million today.
The population has grown steadily since 1960 due birth rates that have always been on the increase.
The growth has not been even throughout the United States.
Northeast states, such as Vermont and Connecticut, are expected to grow dramatically in the next ten years.
The population of the United States has continued to decrease since 1960.

Answer: C

Explanation:

Population growth has not been even throughout the United States, nor is it expected to be so in the future.

Which of the following is the most widely applied single cue we use to initially evaluate and define individuals we meet?

age
income
occupation
gender
education

Answer: C

Explanation:

One’s occupation provides status, education, and income information.

Which of the following is strongly associated with occupation?

income
education
age
income and education
income, education and age

Answer: D

Explanation:

One’s occupation provides status, education, and income information.

Approximately what percentage of the U.S. population has a high school degree?

Answer: E

Explanation:

Approximately 87% of the U.S. population has a high school degree.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Hard
Gradable: automatic
Learning Objective: 04-01 Understand the critical role that demographics play in influencing consumer behavior.
Topic: Education

Approximately what percentage of the U.S. population has completed college?

Answer: A

Explanation:

Approximately 30% of the U.S. population has completed college.

Juan is interested in knowing occupational influences on purchases of satellite radio systems. Which of the following occupations are most likely to purchase this type of product?

wholesale and retail trade
professional, scientific and technical
mining and construction
wholesale and retail trade and mining and construction
All of these choices are correct.

Answer: B

Explanation:

Professional, scientific, and technical occupations are most likely to purchase satellite radio systems.

Which of the following statements regarding education is false?

Education is increasingly critical for a “family wage” job.
Traditional high-paying manufacturing jobs that required relatively little education are rapidly disappearing.
Education clearly drives income in today’s economy.
Education does not influence how one thinks, makes decisions, and relates to others.
Education has a strong influence on one’s tastes and preferences.

Answer: D

Explanation:

Education influences how one thinks, makes decisions, and relates to others.

A household’s purchasing power is a function of which of the following?

income and accumulated wealth
age and gender
income and education
occupation and income
social class and education

Answer: A

Explanation:

A household’s purchasing power is a function of income and accumulated wealth.

When comparing income levels by education and gender, which of the following is true?

men and women earn about the same income if they have the same education
the difference between men and women on earnings occurs mostly at the lower education levels
the difference between men and women on earnings occurs mostly at the higher education levels
men earn more than women at each level of education
women earn more than men at each level of education

Answer: D

Explanation:

In-text table shows that at each level of education, men earn more than women.

Budweiser is a popular brand of beer. Part of this company’s market research of U.S. consumers looked at education levels of beer consumers. What education level is the likely consumer of beer (that with highest propensity to buy and consumer beer) to have attained?

did not graduate high school
graduated high school
attended college
graduated college
None of these choices are correct.

Answer: A

Explanation:

this is the education level found to be associated with the highest consumption of beer in Simmons market research data.

What is the movement called in which companies have expanded opportunities for less affluent consumers to afford luxury?

mass to class
class to mass
more to all
one for all
all for one

Answer: B

Explanation:

Class to mass is the movement in which companies have expanded opportunities for less affluent consumers to afford luxury.

An estimate by the consumer of how much money he or she has available to spend on nonessentials is known as

objective discretionary income (ODI).
adjusted gross income (AGI).
adjusted discretionary income (ADI).
subjective discretionary income (SDI).
subjective gross income (SGI).

Answer: D

Explanation:

Subjective discretionary income (SDI) is an estimate by the consumer of how much money he or she has available to spend on nonessentials.

The Martins’ household income is $123,000 per year. However, this family estimates that they have $45,000 available to spend on nonessentials such as vacations and entertainment. The $45,000 represents the Martins’

objective discretionary income (ODI).
adjusted gross income (AGI).
adjusted discretionary income (ADI).
subjective discretionary income (SDI).
subjective gross income (SGI).

Answer: D

Explanation:

Subjective discretionary income (SDI) is an estimate by the consumer of how much money he or she has available to spend on nonessentials.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Difficulty: Moderate
Gradable: automatic
Learning Objective: 04-01 Understand the critical role that demographics play in influencing consumer behavior.
Topic: Income

Which of the following statements regarding age is true?

Proper age positioning is critical for many products.
Age affects a consumer’s self-concept and lifestyle.
Our age shapes the media we use.
Analyzing age cohort groups or generations often provides more meaningful segments and marketing strategies than merely looking at census age groups.
All of these choices are correct.

Answer: E

Explanation:

Some consumption behaviors vary with age.

Which age category is expected to experience the largest percentage increase between 2010 and 2020?

< 10
20–29
40–49
60–69
> 69

Answer: D

Explanation:

The 60-69 age category is expected to experience the largest percentage increase between 2010 and 2020.

Procter & Gamble is a major consumer packaged goods manufacturer. Which age category provides the greatest opportunity for P&G in terms of growth between 2010 and 2020?

< 10
20–29
40–49
60–69
> 69

Answer: D

Explanation:

The 60-69 age category is expected to experience the largest percentage increase between 2010 and 2020.

One’s perceived age, a part of one’s self-concept, is known as

felt age.
real age.
cognitive age.
perceptual age.
chronological age.

Answer: C

Explanation:

Cognitive age is one’s perceived age.

Gertrude is 93 years old, but she perceives herself to be about 65 years old. Sixty-five is Gertrude’s __________ age.

felt age
real age
cognitive age
perceptual age
chronological age

Answer: C

Explanation:

Cognitive age is one’s perceived age.

Which of the following variables is associated with cognitive age?

health
education
income
social support
All of these choices are correct.

Answer: E

Explanation:

Better health and higher education, income, and social support lead to reductions in cognitive age.

Sam is a healthy 75-year-old man. He is a retired attorney, has a substantial retirement income, and is a member of several social groups that travel, help others, and encourage lifelong learning. Which of the following is most likely true about Sam?

Sam’s cognitive age is less than 75.
Sam’s cognitive age is 75.
Sam’s cognitive age is greater than 75.
Sam’s cognitive age is 50.
Sam’s cognitive age is 85.

Answer: A

Explanation:

Better health and higher education, income, and social support lead to reductions in cognitive age.

A(n) __________ is a group of persons who have experienced a common social, political, historical, and economic environment.

census age group
age cohort
cognitive group
chronological group
demographic group

Answer: B

Explanation:

Age cohorts, because their shared histories produce unique shared values and behaviors, often function as unique market segments.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Moderate
Gradable: automatic
Learning Objective: 04-02 Define the concept of generations and discuss the generations that exist in America.
Topic: Understanding American Generations

__________ is the process of describing and explaining the attitudes, values, and behaviors of an age group as well as predicting its future attitudes, values, and behaviors.

Census analysis
Demographic analysis
Generation analysis
Cognitive analysis
Cohort analysis

Answer: E

Explanation:

Each generation behaves differently from other generations as it passes through various age categories.

Maria is analyzing the baby boom generation by describing and explaining its attitudes, values, and behaviors as well as predicting its future attitudes, values, and behaviors. Maria is conducting a __________ analysis.

cohort
generational
demographic
census
cognitive

Answer: A

Explanation:

Each generation behaves differently from other generations as it passes through various age categories.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: Moderate
Gradable: automatic
Learning Objective: 04-02 Define the concept of generations and discuss the generations that exist in America.
Topic: Understanding American Generations

__________ deals with the mature market and is based on the theory that people change their outlook on life when they experience major life events such as becoming a grandparent, retiring, losing a spouse, or developing chronic health conditions.

Demographics
Gerontographics
Cognitive psychology
Cohort analysis
Generational analysis

Answer: B

Explanation:

Gerontographics is one segmentation approach to the mature market that incorporates aging processes and life events related to the physical health and mental outlook of older consumers.

Individuals born before 1930 belong to which generation?

pre-Depression generation
Depression generation
baby boom generation
Generation X
Generation Y

Answer: A

Explanation:

Individuals born before 1930 belong to the pre-Depression generation.

Harold was born in 1923. He entered young adulthood during World War II, and served in the Navy during that war. He has witnessed radical social, economic, and technological change in his lifetime. To which generation does he belong?

pre-Depression generation
Depression generation
baby boom generation
Generation X
Generation Y

Answer: A

Explanation:

Individuals born before 1930 belong to the pre-Depression generation.

Consumers 55 years of age and over constitute the __________ market.

baby boom
mature
generational
gerontological
aging

Answer: B

Explanation:

Consumers 55 years of age and over constitute the mature market.

AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: Easy
Gradable: automatic
Learning Objective: 04-02 Define the concept of generations and discuss the generations that exist in America.
Topic: Pre-Depression Generation

Elsie and her two sisters are all in their mid- to late-60s. They are part of the __________ market.

Generation X
mature
generational
gerontological
aging

Answer: B

Explanation:

Consumers 55 years of age and over constitute the mature market.

Which generation is not part of the mature market?

pre-Depression
Depression
Generation X
baby boom
All of these choices are part of the mature market

Answer: C

Explanation:

Generation X is not part of the mature market.

Which of the following is a segmentation approach to the mature market that incorporates aging processes and life events related to the physical health and mental outlook of older consumers?

gerontographics
cognitive psychology
demographics
ageographics
censographics

Answer: A

Explanation:

Gerontographics is a segmentation approach to the mature market that incorporates aging processes and life events related to the physical health and mental outlook of older consumers.

Which cohort was born between 1930 and 1945?

pre-Depression generation
Depression generation
baby boom generation
Generation X
Generation Y

Answer: B

Explanation:

The Depression generation was born between 1930 and 1945.

Xavier was born in 1940. He was too young to remember World War II, and he matured during the prosperous years of the 1950s and early 1960s. His favorite singer was, and still is, Elvis Presley. To which generation does he belong?

pre-Depression generation
Depression generation
baby boom generation
Generation X
Generation Y

Answer: B

Explanation:

The Depression generation was born between 1930 and 1945.

Which generation “invented” rock and roll and grew up with music and television as important parts of their lives?

pre-Depression generation
Depression generation
baby boom generation
Generation X
Generation Y

Answer: B

Explanation:

The Depression generation “invented” rock and roll and grew up with music and television as important parts of their lives.

Which of the following is a segment of mature consumers?

Healthy Indulgers
Ailing Outgoers
Healthy Hermits
Frail Recluses
All of these choices are correct.

Answer: E

Explanation:

Four segments of mature consumers are Healthy Indulgers, Ailing Outgoers, Healthy Hermits, and Frail Recluses.

Which segment of mature consumers is physically and mentally healthy and is thus active, independent, and out to enjoy life?

Healthy Indulgers
Ailing Indulgers
Ailing Outgoers
Frail Recluses
Healthy Hermits

Answer: A

Explanation:

Healthy Indulgers are physically and mentally healthy and are thus active, independent, and out to enjoy life.

__________ have experienced health problems which limit their physical activities, but their positive outlook means they remain active within physical constraints.

Healthy Hermits
Ailing Indulgers
Ailing Outgoers
Frail Recluses
Healthy Recluses

Answer: C

Explanation:

Ailing Outgoers have health problems that limit their physical abilities, but their positive outlook means they remain active within financial constraints.

People in this group retain their physical health, but life events (i.e., death of a spouse) have reduced their self-concept and they become withdrawn.

Healthy Indulgers
Ailing Outgoers
Healthy Hermits
Frail Recluses
Ailing Indulgers

Answer: C

Explanation:

Healthy Hermits are physically healthy, but life events, often the death of a spouse, have reduced their self-concept and they have become withdrawn.

This segment of mature consumers has accepted their old-age status and has adjusted their lifestyles to reflect reduced physical capabilities and social roles.

Healthy Indulger
Ailing Outgoer
Healthy Hermit
Frail Recluse
Ailing Hermit

Answer: D

Explanation:

Frail Recluses have accepted their old-age status and have adjusted their lifestyles to reflect reduced physical capabilities and social roles.

Which of the following is true regarding the baby boom market?

Boomers are tech savvy.
Boomers are empty nesters who are downsizing.
Boomers are retiring early and wealthy.
Boomers have the same values and outlook.
Boomers are self-centered.

Answer: A

Explanation:

The Internet and mobile technology are an important part of many boomers’ lives.

The largest, most diverse generational segment is

Generation X.
Generation Y.
Generation Z.
baby boomers.
Generation Alpha.

Answer: D

Explanation:

Baby boomers are the largest, most diverse generational segment.

Which Generation Y segment, identified by Boston Consulting Group and Barkley USA, believes that they can have a positive impact and make the world a better place?

Clean and Green Millennial
Gadget Guru
Hip-ennial
Millennial Mom
Old-School Millennial

Answer: C

Explanation:

The Hip-ennial group believes that they can make the world a better place and have a positive impact.

Eazyquizes

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